Don't regret yourself; better yourself

Jay Maas (member of Defeater and engineer for Bane, Verse, Shipwreck, etc.) was commissioned by Lego to create a Lego-centric hardcore song, for which he recruited Chris Wrenn (owner of Bridge Nine Records) to do vocals. Maas played all the music on the song that was penned by Toby Dutkiewicz (brother of Adam Dutkiewicz of Killswicth Engage) who also happens to work at Lego as a Art Director. Lego then created a stop-motion animation live video, set to the song and made entirely of their toy pieces.

I don’t know about you, but this just sealed the deal on what my nephews are getting for Christmas. Brand marketing doesn’t get much more clever than this.

Posted 3 months ago
594 notes
Tagged: Lego, Hardcore, Bridge Nine, Defeater, .
  1. mouth-of-ghosts reblogged this from fuckyeahhc
  2. matthewof1979 reblogged this from wirsindbettler and added:
    I so love this !
  3. ginafahriana reblogged this from fuckyeahhc
  4. assistantdirectorskinner reblogged this from fuckyeahhc
  5. jblank17 reblogged this from fuckyeahhc and added:
    hahah! This makes me laugh! airhead92:
  6. michaelmallett reblogged this from damagedxjustice
  7. xcspanksx reblogged this from airhead92
  8. damagedxjustice reblogged this from tishrex
  9. tishrex reblogged this from kelseyedgebreak
  10. matthewoos reblogged this from fuckyeahhc
  11. wolftide reblogged this from fuckyeahhc and added:
    LEGO HARDCORE, OMFG.
  12. ifyoucouldtakethetime reblogged this from staydirty
  13. genebernardo reblogged this from ebenjamint and added:
    Jay Maas (member of Defeater and engineer for Bane, Verse, Shipwreck, etc.) was commissioned by Lego to create a...
  14. mattfoundglory reblogged this from xamericanghostsx
  15. blackt-shirts reblogged this from the-halos
  16. heirsoferror reblogged this from airhead92
  17. glasslightconduit reblogged this from airhead92
  18. sugarcoatedxlie reblogged this from zacsuskevich and added:
    marketing, you’re doing it right.
  19. drewxdangerous reblogged this from ahhvince
  20. morgansgro reblogged this from beeesting and added:
    Think I might go buy some Lego
  21. ahhvince reblogged this from nickyinfidel
  22. shediedfromtheinside reblogged this from nickyinfidel and added:
    this is great lol
  23. inspiire reblogged this from zacsuskevich
  24. zacsuskevich reblogged this from bngrdnr and added:
    I can only hope that Cerce has a show like this.
  25. kelseyedgebreak reblogged this from xamericanghostsx
  26. danzilla reblogged this from xamericanghostsx
  27. ebenjamint reblogged this from nickyinfidel
  28. darlene reblogged this from xamericanghostsx
  29. skinless-boneless reblogged this from nickyinfidel and added:
    so fucking badass
  30. nickyinfidel reblogged this from iknownothingofhumanmercy
  31. beeesting reblogged this from soap-boxderby
  32. staydirty reblogged this from xlittleladyyy
  33. melburke reblogged this from skylie-wilde
  34. hoesonmahdick reblogged this from takingbeautyforgranted
  35. mehrunes-dag0n reblogged this from rats-in-the-walls and added:
    Now this is brutal
  36. newxdirection reblogged this from xamericanghostsx and added:
    Most awesome thing I have ever seen.
  37. tjxxx reblogged this from xamericanghostsx
  38. skylie-wilde reblogged this from rats-in-the-walls
  39. joelplagues reblogged this from optimuslynch
  40. whatthefuck-haveibecome reblogged this from rats-in-the-walls and added:
    I WANT IT SO BAD.